Roberto Ramos: Latinos and the Census: A $1 Trillion Business Game-Changer.
The past couple of weeks have seen a rising number of media stories about the changing demographic makeup of the U.S. These stories are part of a well-orchestrated teaser campaign by the U.S. Census to unveil the decennial count of the nation’s population. A consistent thread in the announcements has been the exponential growth of the Hispanic population in counties and states throughout the union, including emerging Latino states like Oklahoma which saw its Latino population rise by over 80%.
The biggest piece of news so far, however, was delivered last week with the Texas numbers showing Latinos contributing over 70% of the state’s population growth. The Lone Star state provides a strong taste of what the future holds as 95% of the kids born in that state, according to the official tally, are Latinos. At this rate Texas will have a majority Latino population by the year 2040. This is important as Texas is experiencing a Latino demographic tidal wave of a dimension that will be reproduced throughout the country at different points. Simply put, Texas is the Latino future for many other states.
When the final Census figures are released in a couple of weeks, the national Latino population is expected to surpass the powerful fifty million mark. This number makes the national size of the Latino population bigger than the population of states like California, New York, and Texas. This has, of course, tremendous political implications as the Latino vote gains clout in the upcoming and hotly contested state and presidential elections.
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