Zarco Tequila Announces Partnership With the Dodgers
El Zarco Tequila and the Los Angeles Dodgers have announced a partnership for the 2011 season. The announcement was made to coincide with El Zarco’s brand launch in the Los Angeles market this month. El Zarco is the newest addition to Proximo’s innovative line of tequila and will be the Dodgers’ official tequila partner this season.
“In creating a partnership for our new blue agave tequila, the Dodgers, a legendary sports franchise, were a perfect choice for us,” said Elwyn Gladstone, Vice President of Marketing for Proximo. “The Dodgers are the leader of their sport in terms of brand recognition and…
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