3 eBooks, 3 Launches, 3 Different Results
April 10th, 2012 | Posted by Global Investors
Over the past 12 months, I’ve launched 3 different eBooks. Since I’m in a learning process with regards to creating products, I’ve tried 3 different techniques. It’s not a surprise that I’ve gotten 3 different results. But the most surprising is that I didn’t expect such results.
Today, I’m sharing the results from my 3 different eBook launches. I can tell that you have never heard of my 3rd eBook on TFB yet and this is probably the most surprising! You want to know more? You gotta read this article till the end 
.
If you have been reading The Financial Blogger for at least a year, you certainly know about my biggest success of 2011: Dividend Investing. To date, I’m at 19,349 downloads and made roughly $2,000 through different affiliate programs. The book itself is pretty complete for any beginner investor who wants to know how to invest in dividend stocks.
At first we offered it free for 4 months or so. It went completely viral and I received a lot of support from other bloggers along with some media mentions. After the first month, we were already over 6,000 downloads. Then, in October, we decided to offer the eBook to those who subscribe to our newsletter. This has helped up tremendously and we are now getting 15 to 20 subscriptions per day (see how I’ve built my newsletter for more details). The best part is that less than 10% of my subscribers quit the newsletter after receiving 5 emails from me (over a period of 3 months). After almost a year (the book was launched in June 2011), I’m still getting about 20-30 downloads per day (some people get links that they don’t have to subscribe to the newsletter since the eBook download link was posted everywhere back then and have yet to change all of them…).
The fact that I made a few bucks with this book is fun. But the real goal was to establish my credibility in the dividend investing niche. Now that this has been a success, it has created a very important reader base that enjoys my content. The next step with this community is to be able to “up sell” them with our next eBook and other products. The key will be to provide a very valuable product so they don’t feel that I’m trying to pull a quick buck out of their pockets .
My second eBook experience was with my Rat Race eBook. This one is far from being a success and I’ve already explained what went wrong (read the details here). In the light of my experience and after few months of promoting this eBook, I’m now able to nail exactly the problem of this book: the range is too wide.
When you go for a wide range, you go for a mass public. The problem with the mass public is that you automatically compete with the big guns that are already successful with it. Therefore, my Rat Race eBook was going head-to-head with The Wealthy Barber or Rich Dad, Poor Dad. I’m definitely not a Best Selling author so I can’t go against such incredible huge institutions! That was the problem with Rat Race.
Everybody thought: “hmmm… that’s another “personal finance and get rich” book”. The book and its presentation sound like that… and this is the problem! I had a concept of writing 4 eBooks including 4 different steps but I should have written only 1 big fat book with the 4 steps included! It would have been more narrow in scope and better defined.
But even now, if I had to do it all over again, I would never write about this topic. The personal finance and “improve your finance” topic is too general and as a small blogger, I can’t compete in this huge industry. Instead of writing a general book on how I have succeeded, I should have written a specific book on how I’ve built an online empire that generates a sustainable cash flow in two years.
This is the third example that is the best of all in my opinion. Why? Because this is the one that generated the biggest surprise!
If I tell you that we produced an eBook without a fancy cover page, without an official launch and on a site that gets roughly 500 visitors/month, would you believe that we are able to sell it? I’m actually selling about 3 eBooks per month over the past 4 months on this site! I do that without any promotion, without any newsletter or a link back strategy.
This all started as a very small project where we thought it would be interesting to put together a lot of content that has been written about a specific topic and build an eBook around it. There was a lot of content that had already been written but nothing was formatted and shaped into a book format. We spent a few hours to put everything together and wrote the missing pieces.
Then, we formatted the eBook in a “school textbook style”. This means that it’s easy to read but not as fancy as some eBooks. We included a few pictures to make it more fun but 3 hours later, everything was wrapped up and online. The price is $9.95 and available through e-junkie.
We didn’t advertise the eBook as we just thought it was worthwhile to put 10 hours or so into it and see how it goes. We actually thought we’d see if we were going to sell 2 -3 eBook before going back into it and make it even better. We are 4 months later and the product has been pretty good. We not only sell 3 eBooks/month but also get great comments from the buyers! What is very exciting is to play around the numbers. Right now, we are making roughly $30/month with a site that gets 500 visitors. Imagine if we can get this site to get 5,000 visitors? This would probably generate revenues of $300/month. Even at $200/month, this would be awesome since this is pure passive income. Once the book is done, there is nothing else to work on!
What’s the secret behind this small eBook? It’s darn targeted to a very specific and narrow audience. This book covers 1 very specific need and is made for 1 situation only. While we probably can’t sell 500 books per month ever (even with a substantial traffic), this tell us that we are way better off creating very specific books and aim at very small audiences. It takes less time to build and your sales are way easier (read PASSIVE!). This is another way to reach the blogging’s Holy Grail.
Oh… I’m sure you want to know what eBook I’m talking about, right? Hehehe! It’s Passing Your CFA Exam in 12 Weeks.
View full post on The Financial Blogger
Changing Your Behavior For Greater Results
February 23rd, 2012 | Posted by Global Investors“Insanity is doing the same thing over and over again, and expecting different results.” – Albert Einstein
Are you tired of doing the same thing over and over again? Do you finally want better results? I’ve been guilty of hitting a wall many times in the past. My biggest problem often (and still today) is that I’m never happy with my results. I always want more. I always want better. I never feel like I’m doing enough.
If you want greater results you can try doing one of the tips mentioned below. Whenever I really want to push things to the next level, I go to this list of tips. Today I’m going to share this list with you guys.
A few tips on how you can change your behavior to improve your financial (and overall) life:
What you’re talking about doing isn’t important. What’s important is what’s actually happening. Nobody cares about how you’re going to gain 20 lbs of muscle by the time August rolls around. Your plan to start a profitable business is useless until you actually start making money. It’s flat out pathetic when I hear friends stake claim to such audacious goals. It really is simple. When you want better results, you need to start doing. Talking about some huge plans is fine if you’re in the planning stage. You eventually need to start doing something.
You need to stop following the same routine. If your results suck it’s because you need to try something new. You need to get out of your comfort zone. You need to slap that comfort zone in the face and branch out for once.
How can you do something different?
Which method will you try?
I’ve heard the saying that if you’re the smartest person in the room, you need to leave the room. This is true in my experience. I find that when I’m not impressed with my result it’s usually because of the circle of friends that I associate with. I’m much more motivated when I’m around individuals that are more successful than me or better than me at something. I apply this philosophy all the way from kick boxing to blogging.
You can consume a new book on personal finance/personal development every day. You can follow every single industry leader on Twitter and read their blogs on a daily basis. You can overload on information all day every day. Eventually you need to do something about it. I actually cut back on my reading recently because I want to get more done. My suggestion is that you try the same when you want better results. Instead of looking for more information, consider applying the information you already have stored.
“Tough times never last, but tough people do.” — Robert Schuller
Sometimes the only solution to our problems is time. There will often be times where you just need to wait it out. There’s often no substitute for consistently working hard with ruthless focus.
That’s how you can get better results. Are you ready to try out some of the tips from this list? You never know what can work for you. We all need a little something different to help us find the better results that we’re chasing after.
View full post on The Financial Blogger
Huntington Announces Results of Its Offer to Exchange Depositary Shares Representing Preferred Stock
December 29th, 2011 | Posted by Global InvestorsHuntington Bancshares Incorporated (?we,? ?us,? or ?Huntington?)
(NASDAQ: HBAN) announced the final results of its offer to exchange
newly issued depositary shares (the ?Depositary Shares?) representing a
proportional interest in its Floating Rate Series B Non-Cumulative
Perpetual Preferred Stock with a liquidation preference of $1,000 per
share (the ?Preferred Stock?) and, in certain cases, an additional
amount of cash consideration, for up to $300…
View full post on Live News from PR-USA.net
Citizens Community Bank Reports 2011 Third Quarter and Year-to-Date Results
November 3rd, 2011 | Posted by Global InvestorsCitizens Community Bank (OTC: CZYB) today reported third quarter results for the quarter ended September 30, 2011. The results for the third quarter of 2011 reflect various one-time events such as the redemption of preferred stock issued to the Treasury under the TARP Capital Purchase Program and simultaneous receipt of preferred stock issued through the bank’s participation in the Treasury’s Small Business Lending Program along with the bank implementing its new data processing system.
For the third quarter of 2011, net income available to common shareholders equaled $61,811, an increase of $23,563 or 61.6% over the third quarter of 2010….
View full post on Live News from PR-USA.net
2011 Best Stock Picking Contest Q3 Results
October 4th, 2011 | Posted by Global Investors
The Market is down seriously and so are my picks . Nonetheless, it’s time for another update on everybody’s performance. Believe it or not, there are 2 bloggers that are positive! Crazy isn’t?
RIM
If you ask me, I think it’s over for RIM. I took a serious beating in my own portfolio, sold it at $44. I thought they were able to compete with their Blackberry but it seems that the customers have decided otherwise. While I am still a Blackberry fan (nothing can type faster!), I must admit that it might be my last phone with them too… sometimes, you take guesses and are wrong. RIM is one of the bets I lost! I just hope that it won’t go down further by the end of the year. I promise I won’t pick it next year .
HUZ
Silver was doing well until the recent September debacle when it followed gold in the dive. Then again, I would not hold silver in my portfolio but this is the kind of stock that can help you win a 1 year contest. I think we have room for a jump before the end of the year. Let’s keep our fingers cross!
POT
I’m pretty happy with Potash to be honest. While it is off slightly, it is still in a pretty good position to finish the year strong. If the plan to save European countries is strong enough and news from emerging markets are encouraging, we can easily see Potash going back up and showing a positive gain in 2012.
CVX
Aaahhh… a good old dividend paying stock! Honestly, I’m not surprised to see CVX being my best stock this year. I would not have bet on this stock at the beginning of the year as I was expecting to be my defensive pick in a bull market. But things evolved differently and Chevron played exactly its role! The dividend payout makes it a pick that is positive as of today. No wonder I switched my portfolio towards a dividend investing strategy this year ;-D.
Now on to the big guys… Kuddos to Intellingent Speculator and Dividend Growth Investor for being positive! Here are all the results:
Dividend Growth Investor 3.39%
Intelligent Speculator 3.19%
Million Dollar Journey -5.98%
Money Smarts Blog -13.14%
Where Does All My Money Go -18.12%
The Financial Blogger -20.31%
My Traders Journal -35.82%
Wild Investor -37.26%
Beating The Index -45.07%
And all the picks:
IS
KMB US EQUITY
16.3%
IS
PEP US EQUITY
-3.1%
IS
CTRP US EQUITY
-20.5%
IS
AMZN US EQUITY
20.1%
TFB
HUZ CT EQUITY
-3.7%
TFB
RIM CT EQUITY
-63.2%
TFB
CVX US EQUITY
3.8%
TFB
POT US EQUITY
-16.0%
WI
WHR US EQUITY
-42.7%
WI
JPM US EQUITY
-28.1%
WI
PZE US EQUITY
-46.9%
WI
SLB US EQUITY
-27.8%
MDJ
V US EQUITY
22.5%
MDJ
RY CT EQUITY
-5.6%
MDJ
HSE CT EQUITY
-11.7%
MDJ
ECA CT EQUITY
-29.2%
WDA
F US EQUITY
-42.4%
WDA
SVR-U CN EQUITY
0.9%
WDA
CM CN EQUITY
-3.1%
WDA
VWO US EQUITY
-25.6%
MSB
CGL CN EQUITY
-13.2%
MSB
CGL CN EQUITY
-13.2%
MSB
CGL CN EQUITY
-13.2%
MSB
CGL CN EQUITY
-13.2%
BTI
SKW CN Equity
-59.4%
BTI
ARN CN Equity
-21.8%
BTI
BWD CN Equity
-55.0%
BTI
REL CN Equity
-39.7%
MTJ
SSO US EQUITY
-20.6%
MTJ
UWM US EQUITY
-36.2%
MTJ
MVV US EQUITY
-29.5%
MTJ
EET US EQUITY
-48.7%
DGI
JNJ US EQUITY
5.7%
DGI
PG US EQUITY
0.6%
DGI
PM US EQUITY
10.0%
DGI
PEP US EQUITY
-3.1%
View full post on The Financial Blogger
Media Advisory – TD Bank Group to release third-quarter financial results
August 14th, 2011 | Posted by Global InvestorsTD Bank Group (TD or the Bank) will
release its third-quarter financial results and host an earnings
conference call on Thursday, September 1, 2011.
Financial results will be issued in a press release at approximately
6:30 a.m. ET. The call will be webcast live via TD’s website at 3:00
p.m. ET and is expected to last about 60 minutes. The call and webcast
will feature presentations by TD executives on the Bank’s financial
results for the third quarter, followed by a question-and-answer period
with analysts.
The presentation material referenced during the call will be available
on the TD…
View full post on Live News from PR-USA.net
Isis Reports Financial Results and Highlights for Second Quarter 2011
August 8th, 2011 | Posted by Global InvestorsIsis Pharmaceuticals, Inc. (Nasdaq: ISIS) today announced its financial results for the quarter ended June 30, 2011. The Company finished the second quarter of 2011 with a pro forma net operating loss (NOL) of $11.6 million and $24.9 million for the three and six months ended June 30, 2011, respectively, compared to a pro forma NOL of $15.5 million and $17.1 million for the same periods in 2010. The Company finished the second quarter of 2011 with more than $395 million in cash. Isis remains on track to meet its 2011 guidance of an NOL in the… View full post on Live News from PR-USA.net
Trilogy Energy Corp. Announces Financial and Operating Results for the Three and Six Months-Ended Ju
August 3rd, 2011 | Posted by Global InvestorsTrilogy Energy Corp. (TSX:TET) ( Trilogy or the Company ) is pleased to announce its financial and operating results for the three and six months ended June 30, 2011.
FINANCIAL AND OPERATING HIGHLIGHTS
– Sales volumes for the second quarter of 2011 averaged 29,320 Boe/d as
compared to 25,362 Boe/d for the previous quarter, representing a 16
percent increase quarter over quarter. Increased oil and natural gas
liquids production to 25 percent of total production.
– Capital expenditures (excluding acquisitions and dispositions) totaled
$42.8 million…
View full post on Live News from PR-USA.net
BCE Q2 results conference call scheduled for August 4, 2011
July 5th, 2011 | Posted by Global InvestorsBCE Inc. (TSX, NYSE: BCE) will
hold its second quarter 2011 results conference call with the financial
community on Thursday, August 4, 2011, at 8:00 a.m. ET. Participants
will include George Cope, President and Chief Executive Officer, and
Siim Vanaselja, Executive Vice-President and Chief Financial Officer.
Media are welcome to participate on a listen-only basis.
To participate, please dial toll-free 1-800-396-7098 or 416-695-6617. A
replay will be available for one week by dialing 905-694-9451 or
1-800-408-3053 and entering pass code 1172036#.
A live audio webcast of the conference call will be available on BCE’s
website at:
http://www.bce.ca/en/news/eventscalendar/webcasts/2011/20110804/ (http://www.bce.ca/en/news/eventscalendar/webcasts/2011/20110804/)….
View full post on Live News from PR-USA.net
Professional Coaching Produces Remarkable Business Results
June 1st, 2011 | Posted by Global InvestorsWhat do the BBC, Deloitte, Genentech, IBM, MCI, NASA, Solaglas Windowcare, SYSCO Food Services of Canada, TINE Group, University of Texas at Dallas, and Verizon Business all have in common? Each has received an award from the International Coach Federation (ICF) for their commitment to utilizing professional coaching to accomplish strategic business goals.
Since 2005, the ICF has awarded the ICF International Prism Award to organizations that have achieved remarkable improvements in business directly related to coaching and coaching programs. Organizations interested in sharing their experience with professional coaching and being considered for the award this year have until July…
View full post on Live News from PR-USA.net
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